Optimize Content For Voice Search: Both business owners and marketers know the importance of content optimized for different users, devices, and types of searches. Following the trends and staying current is key to reaching your business goals. That means that you have to go with whatever technology brings your way. And, voice search is definitely becoming a dominant form of online searching.
Did you know that in 2018 more than 52% of all website traffic worldwide was generated through mobile phones?
And, just like mobile devices, especially smartphones, are taking over the dominance from desktop devices, so is the voice search. In fact, it’s expected that 50% of all searches are done via voice search by 2020. So, if you still haven’t optimized your content for voice search, now is the right time to do it. And don’t worry if you have no idea where to start. We’ve got you covered.
Here’s the ultimate guide to Optimize content for voice search. Let’s break it down together.
Keep it Conversational
The first thing you need to think about when optimizing your content is the average user and how they use voice search.
When people are looking for information and searching for answers, they’ll ask simple questions. To ensure your content pops up as the answer, you need to make a couple of adjustments. Here’s what you should do:
- Simplify your content
- Use conversational tone
- Write short sentences
- Don’t overuse technical vocabulary
- Use a digestible paragraph structure
This will improve your chances of your content matching a voice search done by the average user.
Naturally, don’t let this degrade the quality of your content. Just try presenting your ideas and information in a more simplified manner.
Answer Specific Questions
Another way to improve your content and optimize it for voice searches is to assume what answers people will be searching for. You should then focus on providing specific information.
For example, you might be writing a blog post about a mobile content marketing strategy. You assume that people will, use voice search to ask a question such as:
- How to create a mobile content marketing strategy?
With this assumption, you go on to write your article. Breaking it down into small paragraphs, you should make one paragraph stating what the core of your article:
- So, you want to know how to create a content marketing strategy? Here’s the answer.
This will help search engines identify your content as a suitable result for specific voice searches and your content will reach more people.
Focus on Local SEO
It goes without saying that SEO has to be a part of your global content marketing strategy. But, when it comes to optimizing for voice search, local SEO can work wonders for your content.
Local SEO aims to promote a local business to local customers. Since voice searches are often location-based, it can help you rank higher.
For example, a customer might ask:
- Where is the Best Ice Cream in Boston?
If you’re an ice-cream shop owner in Boston, and you’ve optimized your content for local SEO, you might just pop up as one of the first results of this voice search.
Local SEO optimization includes:
- Marking the exact location of your business
- Adding contact information
- Setting opening hours
- Adding reviews and ratings
- Linking with local bloggers, newspapers, etc.
Optimize your content for local searches and you’ll be optimizing it for voice searches at the same time.
Q&A or FAQ
Another way for your content to reach more people who use voice search is to focus on the right type of content. Two forms of the content match with voice searches perfectly.
Writing your content in the form of a Q&A is simply brilliant. Search engines will recognize the exact questions your customers ask and your content will rank higher.
So, try writing entire articles in the form of a Q&A. Break down a subject matter into sub-questions and answer each of them to cover it completely.
Another way to incorporate questions into your content and make it completely natural is to create an FAQ page on your website.
This will enable you to write in the form of questions, just like potential customers will use voice search.
Choosing to write in this form will make your content significantly more optimized for voice searches.
Since mobile devices are the primary source of all voice searches, it’s obvious that the two are closely linked together. This means that if you optimize for mobile devices, you’ll be optimizing for voice searches at the same time.
Here are the main characteristics of mobile-friendly content:
- Responsive design
- White space
- Short paragraphs
- Bullet points
- Headings and subheadings
- Optimized images
Also, it’s important that your writing is strong and professional. In case you need help with this part of your content optimization, check out the websites that write for you.
Also, don’t forget to test your content for different mobile devices and screen sizes, to ensure it’s absolutely optimized.
Optimize For Reading Out Loud
Finally, there’s one more thing you need to cover before saying your content is optimized for voice searches.
You need to consider how your content sounds when reading out loud.
This will help you make the difference between the content written for search engines and the content written for people using voice searches.
The best way to do this is to:
- Read your content out loud
- Imagine you’re in a conversation with someone
This final touch will make a significant difference to your content and make it optimized for voice searches.
Voice searches are not going anywhere and you need to adjust to that situation. Optimize content for voice search will go a long way, so start planning. If you do not have your own website yet and you want to create it, then this article can help you to know about Website Development.
Use the guide above to help you create a strategy for voice search optimization. Start applying them to your content today.